20 years experience in the computer and technology field which includes marketing and advertising in graphics, pre-press, printing, imaging, media and radio broadcasting.

Senior Hardware and Software Technical Business Consultant Management e-Commerce, Internet Strategy, Website Implementation and Retail

Professional with 20 years of Technical Consulting Management Experience and a track record of success in positions of progressively increasing responsibility

PROFESSIONAL EXPERIENCE

PROficient ideas. - Business Technical Consultant

Creator and founder of PROficient ideas, a consulting organization dedicated to helping small business define technology and Internet strategies. Services offered include e.Commerce, website design and hosting solutions, advertising and media, graphic design and digital photography. Responsible for the design, construction and implementation of proficientideas.com, business consulting client relationships, advertising and marketing, digital photography, graphic design and trade and freelance artist relationship management.

The RaceCar Store, Inc. - Creator/Director

Creator and founder of an original "one of a kind concept" auto racing enthusiast, hobby & gift store retail startup in Atlanta, Georgia. Designed, developed, constructed and rolled out two e-commerce websites that grew in sales volume from $200k to $800K in two years. Expanded the retail business to include a brick and mortar flagship retail location of 1600 sq ft. in Roswell, Georgia in December of 2000. Created, designed, constructed all facets of the retail project including but not limited to physical build out, selling space design and merchandising, local and national advertising & promotional programs, staffing, company and retail store management, vendor management, purchasing, accounting, creative national and local print advertising, promotional website design and maintenance as well as other major contributions to the company.

Selected Accomplishments

• Physically designed, created and constructed two e-commerce retail websites. Including technical setup, domain registration, DNS Server Assignment, Front Page HTML web authoring and publishing. Each website was also setup with real time credit card processing utilizing CyberCash and VeriSign Payflow. Performed all aspects of web authoring and publishing including design elements, digital product imaging and editing, database cataloging generation and order processing.
• Designed physical floor plan for retail location including all computer network and software technology, audiovisual equipment and product retail merchandising elements.
• Managed the company project from startup phase through retail store build out and technology infrastructure installation including store merchandising and grand opening.
• Managed, created, digitally designed and placed all print advertising in national publications for e-commerce success. The original e-commerce site grew in sales performance by 100% from year one to year two of the startup operation.
• Implemented local advertising promotional strategies with neighboring "Caribou Coffee" (similar to Starbucks) and created, designed, constructed and rolled out an advertising program that included a colorful automotive website featuring a monthly gathering of auto enthusiasts at the retail location.
• Co-promoted the retail location with Road Atlanta and the American LeMans Series based in Braselton, Georgia. Panoz Motorsports were a regular participant in promotional activities at the Roswell retail location on a monthly basis.
• Participated in local promotional and charitable activities on behalf of the City of Roswell and the area High School and Elementary Schools

Hewlett Packard Company - Atlanta, Georgia - Regional Technical Consultant Manager & National Hard Copy Program Manager

Promoted to National Hard Copy Technical Consultant Program Manager in '98. Responsible for North America and over 75 U.S. and Canada Hard Copy focused technical Consultants. Created, implemented and provided Hard Copy technical program management for the US and Canada LaserJet, Inkjet and Computer Graphic focused technical sales consultants. Directed their Computer Graphic oriented technical programs, provided technical training, technical content, review, delivery and future development driving the Hard Copy technical training program for the organization. Hosted, organized, structured, staffed, presented and reviewed quarterly technical training events for over 75 technical consultants delivered throughout the U.S. on an ongoing basis.

Hewlett Packard Company - Atlanta, Georgia - Regional Area Technical Consultant Manager

Promoted to Area Technical Consultant Manager in '95 with relocation to Atlanta, GA. Managed 23 regional technical consultants in a broad geographical area for Hewlett Packard PC Windows and LaserJet/Inkjet products. The Technical geographic area covered Chicago, IL to Miami, Fla. Worked closely with regional and area sales managers to provide the highest level of technical sales support to meet and/or exceed sales quota requirements set by the national managers for sales reps. Provided overall technical consultant team direction, hardware and software training, supervision, performance evaluation, and growth planning for the future of each individual member of the technical team. Continued to meet the standards set by the national technical consultant manager. Awarded NCO Achiever's Club Membership status for exceeding sales quota in '96, '97, '98 and '99 for the geographic sales area.

Hewlett Packard Company - New York, New York - Technical Consultant

Provided technical hardware pre-sales consulting and support for over 30 HP sales reps based in the HP New York Offices. Technical hardware and software support included the Windows PC and Server platforms. Hardware support also included Ethernet network products; network shared and individual laser and inkjet printers, digital imaging, and wide format color printing and computer graphics. Made major contributions to the sales teams in exceeding hardware sales quota for '92, '93, '94 and '95. Received the MVP Technical Consultant award in November '94. Also, awarded NCO Achiever's Club membership status during each of those four years.

CAERE Corporation, Inc. - Los Gatos, California - Sales & Marketing Manager - New York State

Managed the Metropolitan New York City and regional New York State sales territory. Consistently exceed sales quota for the region. Provided technical assistance to the national sales manager and sales team members in new and emerging technologies. Including technology partnerships with companies such as Apple Computer and Hewlett Packard Company. Worked closely with the Greeley Division of Hewlett Packard and Santa Clara Division of Apple Computer focused on optical character recognition software and hardware applications for flatbed scanner devices. Presented new products at national trade shows for IT professionals at MacWorld in San Francisco and Boston, PC and Windows World in New York and Chicago.

American Management Association - New York, New York - Computer Software Technical Training Consultant & Developer

Created, developed, and delivered PC and Macintosh computer software training to corporate seminar attendees as well as to corporate departments on a consulting level. Managed four training delivery programs and delivered and lectured content throughout the U.S. in major cities and AMA locations. Participated as a Charter member on the AMA PC Training Advisory Council.

DataTech Institute - New York, New York - Computer Hardware Technical Training Consultant & Developer

Created, developed, and delivered PC and Macintosh computer hardware technical training to corporate seminar attendees as well as to corporate departments on a consulting level. Managed two training delivery programs and delivered and lectured content throughout the U.S. in major cities were DataTech offered seminars.

EDUCATION

Bachelor Science Business Administration - BSBA Degree State University of New York, Oswego, New York

Undergraduate Study in Business Administration Pace University Business School, Pleasantville, New York

PROFESSIONAL CREDENTIALS - HARDWARE & SOFTWARE APPLICATION EXPERTISE

Capabilities and expertise include the ability to deliver technical training to individuals using the following software applications.

• Website Design - 5 Years
• Domain Registration, Technical Setup, DNS Server Assignment
• Construction, Delivery and Maintenance
• Microsoft Front Page HTML and CGI Web Authoring
• Digital Product Photography, Imaging and Editing
• e-Commerce Setup - Electronic Real Time Credit Card Payments
• CyberCash, VeriSign PayFlow
• e-Commerce Shopping Cart Applications - Shop Site, Mercantec
• SSL Setup - Secure Socket Layer - Digital ID and Certificates

• Computer Graphics - 20 Years
• Aldus /Adobe PageMaker - Page Layout & Composition
• Quark Express - Page Layout & Composition
• Adobe PhotoShop - Image Editing
• Adobe Image Ready - Web Graphics Optimization
• Adobe Acrobat - Cross Platform Printing

• Digital Imaging - 20 Years
• Olympus E-10 / C3040 4 Mega Pixel Product Photography
• Nikon F 35 mm Product Photography
• Digital Scanning and Editing

• Computer Operating Systems - 20 Years
• DOS - Windows Operating Environment
• Windows 3.1 - 95 - 98 - 2000 - NT - XP
• Macintosh OS

• High Speed & Ethernet Networking - 15 Years
• 10/100 Ethernet Networking
• DSL - Digital Subscriber Line in Home

• Point Of Sale Software - 3 Years
• POSIM - Retail Store Software Management

• Advertising & Marketing - 25 Years
• Radio Broadcast Advertising
• Corporate Identity Composition
• Magazine and Newsprint Ad Composition
• Digital Transfer to Linotronic Film
• Direct Mail Database Management
• e-Mail Database Management